ON24

ON24 is used to support lead gen activity and to provide us with a platform to share our thought leadership content with prospects. We have an abundance of content to share with customers, and this allows us to do so whilst harvesting data in a compliant manner for marketing purposes.

ON24 is used as our organizations main webinar platform. Currently, the events team manages the tool and it is being used across the organization to support business units marketing needs to customers.

We use ON24 to host all our virtual events, from training sessions to traditional webinars and round tables. ON24 helps us keep track of leads and engagement and enables us to weave in calls-to-action organically and the next steps so we can help folks progress throughout the funnel. We needed something integrated with HubSpot, so we went with ON24. We use the integration to inform lead scoring and sales follow-up within the CRM.

Webinars for lead generation, brand recognition, product launches

We use ON24 to host 3 webinar series:
1) Thought leadership: live, simulive, and on-demand presentations (registrations generally ranged 600-4500)
2) 1:Many simulive introductory demo webinars presented in monthly sets to allow for users to sign up for sessions that fit their schedules (registrations total 600-1500 per set) - prerecorded demo + live discussion - targeting prospective customers
3) 1:Many live sessions that review product updates and tips & tricks. Offered monthly with "office hour" structure - targeting existing customers

In total, we offer over 100 webinars annually. We love that we can sync with SFDC to determine new MQLs and we can automate reminder and follow up emails. The tools for customization of event consoles and other aspects of ON24 has improved greatly over the last couple of years and have been well received by my team.

We use ON24 are our webinar platform. We host webinars mostly for our customers to educate them in on (new) features and functionalities in our Software. But at the same time we also host webinars aimed at potential customers to help with brand awareness and lead generations. ON24 helps us to make customers better informed about our product and gain leads for sales to follow up on.

We use On24 for external facing client webinars. We want to showcase our expertise to our clients but also provide them with updates on industry trends and engage them in scientific and commercial conversations and dialogue to stay up on trends and up-to-date in a variety of areas across all of our businesses. We have events that range from panel discussions, lecture style presentations, and fireside chats with invited guests and clients.

Using ON24 to support your quarterly webinar program for increasing product awareness and adoption is a strategic approach that leverages digital platforms to engage your audience effectively. ON24 offers a versatile platform that allows for a blend of live events and on-demand content, catering to various preferences and schedules of your audience. Here's an expansion on how you can utilize ON24 effectively for your webinar program:1. **Live Webinars**: Conducting live webinars allows for real-time interaction with your audience. You can host product demonstrations, Q&A sessions, and live polls to engage participants actively. Live webinars create a sense of urgency and exclusivity, encouraging attendance and participation. Additionally, they enable direct feedback and immediate response to queries or concerns, fostering a dynamic and interactive learning environment.2. **Direct-to-On-Demand Webinars**: Offering on-demand webinars provides flexibility for participants who may not be able to attend live sessions due to scheduling conflicts or time zone differences. By recording and making webinars available on-demand, you extend the reach of your content and ensure accessibility for a broader audience. Participants can access the material at their convenience, allowing for self-paced learning and repeated viewing, which can reinforce key messages and increase retention.3. **Educational Roundtable Discussions**: In addition to product-focused content, you can use ON24 to host educational roundtable discussions and thought leadership activities. These sessions can cover industry trends, best practices, and emerging technologies, positioning your company as a knowledgeable authority in your field. Roundtable discussions facilitate peer-to-peer learning and networking opportunities, encouraging engagement and fostering a community around your brand.4. **Interactive Features**: ON24 offers various interactive features that enhance audience engagement during webinars. You can incorporate live chat, polls, surveys, and downloadable resources to encourage participation and gather valuable feedback. Interactive elements not only make the webinar experience more engaging but also provide insights into audience preferences and interests, which can inform future content development and marketing strategies.5. **Analytics and Reporting**: Leveraging ON24's analytics and reporting capabilities allows you to track webinar performance and measure the effectiveness of your program. You can gather data on attendance rates, engagement metrics, and audience demographics to assess the impact of your webinars and identify areas for improvement. Insights derived from analytics enable data-driven decision-making, helping you refine your webinar strategy and optimize results over time.By leveraging ON24 for your quarterly webinar program, you can effectively increase product awareness, drive adoption, and position your company as a thought leader in your industry. Whether through live events, on-demand content, educational discussions, or interactive features, ON24 provides a comprehensive platform to engage your audience and achieve your marketing objectives.

Lead Generation, Existing User Product Marketing, Townhall/Internal Events

Our firm uses ON24 primarily for client webinars, that include Continuing Legal Education Courses, and Marketing/Customer Engagement Purposes.
Some of the business problems ON24 addresses for our firm is the ability to reach a wide range of our clients in a timely manner when we need to share information based on legislative updates, new regulation, etc.

Webinars with clients and potential clients.

We utilize ON24 for our webinars and conferences/workshops. ON24 helps us by creating marketing opportunities for our sales team to close. We highlight all of our products each year with roughly 80+ webinars and also utilize the program to host virtual events.

We use ON24 for virtual client and prospect events. The software makes it incredibly easier for our team to facilitate virtual events and the cloud based software enables our team to effortlessly plan and organize events from the office or remotely.

ON24 addresses the shortcomings that ZOOM and Microsoft Teams have in terms of having multiple users and video boxes for a virtual meeting.

We use ON24 for prospect and customer webinars. We were struggling to get attendees as well as struggling to keep people's attention during the presentation.

We use it for internal webinars to give further discussion on trends, programs, software's, and report evaluations. Currently we are aiming to maximize SQOs and increase pipeline.

We use On24 to host webinars for potential clients and to share our expertise with a wider audience. On24 allows us to offer better engagement for our audience, and to track leads' interest in our company better. It is also easier for us to run webinar on On24 than it was on Zoom, as it is more automated.

ON24 allows us to host webinars and collect robust analytics to make informed decisions. We use ON24 for our entire Marketing team to qualify leads and interact with customers. ON24 makes this process seamless and easy. Reliable platform that is moving in the right direction. We have been using the tool for a number of years and love it.

We use ON24 to produce sponsored webinars in cooperation with our advertising partners. To a lesser extent, we also use it for editorial webinars.

Webinars for clients and within the company. Town halls, training, sales meetings, and product launches. We use the poll and the survey features to up engagement and they are easy to set up and use. I like to use the recent highlight feature to point to the Q&A box and get more people to submit questions for the speakers and the moderator.

For demand generation - lots of webinars. Used for thought leadership and to connect with prospective customers/clients.

ON24 allowed our Digital Customer Success program managers to effectively present product specific and thought leadership content to our customers to improve engagement, adoption, and surface opportunities in the moments that matter. We needed a solution that would seamlessly let us present on-demand and live content to our customers with tools that would allow customers to engage with the material being presented. Additionally, we needed effective reporting to understand customer sentiment in addition to registration and attendance.

We are using ON24 on daily basis. For external use this would include to generate new opportunities through webinars, provide customer update sessions and workshop via their Forum platform. B2B we are doing something around 150 virtual events a year, ON24 helps us to manage the content before and after the events by using their Engagement Hubs for On-Demand videos.

Internally we are using ON24 to stream to our employees worldwide.

We use ON24 primarily for its event functionality which enables us to record events and play them in the future as if they are live to the audience. This functionality means we only have to record a session once and use it many times rather than have to get everyone together on a regualr basis which can be difficult to facilitate. We also use ON24 for hosting web content which allows us to track user engagement through the analytics section, showing us how many pieces of content users are viewing and therefore giving us an idea of the strength of the lead.

We use On24 to run 4-6 virtual events a month education our prospects and customers on challenges pertinent to them and solutions we have here to help them solve these challenges.

We use ON24 to support our busy webinar programme at our company. Used for both internal/external webinars, ON24 supports the facilitation of around 6-7 webinars per week. We integrate the data and analytics from ON24 into our CRM tools to help support our Marketing and Sales teams across the business. ON24 has helped us provide engaging and attractive webinars to our audiences.